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Allen & Page Trial Proves Great Success

Monday 20 December 2010
Following a highly successful and incredibly popular Barley & Molasses Free Range Trial, Allen & Page has analysed the results and picked the winners. “The response to this trial has been phenomenal,” explains Allen & Page Marketing Manager Clara Baillie-Lane. “We received an exceptional response with many of the returned feed diaries demonstrating outstanding improvements which made judging a very tough task. We have been taken aback by the amazing results some people have had on this trial – customer feedback for the Barley & Molasses Free Range has always been very good but the trial has further strengthened this with some truly impressive transformations!”

The winners of free feed for a year all showed dramatic improvement in condition, behaviour and energy levels after just four weeks on one of the Barley & Molasses Free Range feeds. Sue Vincent from Norfolk, Wendy Searle from South Devon, Lesley Craigie from Scotland, Kerry Beere from Leicester and Sarah Sykes from Middlesborough were all the lucky recipients of free feed for a year, with ten other horse owners receiving £100 or £50 worth of feed vouchers. “We are very excited that so many people have reported back real improvements and we now hope to replicate these great results with our Veteran Vitality Challenge,” continued Clara.

The results are in from the completed feed diaries…

• After just four weeks on the Barley & Molasses Free Range Trial, 68% of owners reported that their horse’s body condition had improved, and a further 15% of owners reported significant improvement. Calm & Condition clearly performed at is name suggests, with a staggering 90% of people finding that their horse’s body condition had improved during the Trial.

• There were also some impressive transformations in coat condition: after four weeks, 64% of horses improved in coat condition, and a further 21% showed significant improvement.

• One of the key concerns for many horse owners is how to keep their horses’ energy levels up without making them too ‘fizzy’. After four weeks on the Barley & Molasses Free Range Trial, a remarkable 81% of owners saw their horses’ energy levels improve. Perhaps unsurprisingly, the feed with the most impact was Power & Performance – almost half of horses on this feed were deemed to have shown significant improvement, with an amazing 95% showing improvement of some level.

• Behaviour was another key area of the Barley & Molasses Free Range Trial, and happily the results here too are something to shout about. 83% of horses showed improvement in their behaviour after just four weeks. This time it was Ride & Relax that came out on top, with 88% horses on this feed demonstrating improvement in behaviour.

To see the full version of these results, with case studies, click here.
To see a full list of winners, click here.

Royal Warrant
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